Advertising Targeting: Manage Your Social Ads Easily From One Place Pt. 3

It’s important to use your advertising budget to reach the right people. Especially when you use online advertising to promote your products or services. Furthermore, using the correct advertising targeting techniques is key to the success of your campaigns.

📌If you need some help with running your social media ad campaigns, you can read more here. 

Advertising targeting has a lot of pros.

Value for money

By focusing on the right people, advertisers can ensure that their ads are only shown to people who have a high purchase intent. Thus, they are making the most of the money they spend on ads.

Resource allocation and optimization 

The right advertising targeting lets campaign managers figure out which groups of people are engaging with their ads. In the end, this results in your audience making a purchase. Advertisers can then use this information to better optimize their ad campaigns. Moreover, putting money towards the right types of audiences is very important.

High-quality leads 

The biggest and best reason for choosing the right advertising targeting is to get good quality leads and sales. Those are customers who are ready to buy your products or services.

Customer loyalty 

You can easily use audience targeting to also reach your existing customers. This is a great way to position your brand in their minds.

Pro tip: Creating remarketing campaigns will encourage your existing customers to use your website, products, or services again.

In today’s post, we will show you a few tricks for selecting the right advertising targeting for your business, using 24SevenSocial Ads. 

📌See how to use 24SevenSocial’s platform to run your Facebook and Instagram advertising campaigns. 

Advertising targeting at its finest.

As you saw in parts one and two already, setting up your ad campaigns on 24SevenSocial Ads is really easy and intuitive. We will now show you why using the platform is great for pinpointing the exact target audience for your ads. Moreover, you can achieve impeccable advertising targeting in only a few simple steps. By doing this, you will not only spend your budget on the right people, but you can also increase the inflow of leads and sales for your business. 

The first step is to choose the right advertising targeting

Once you create your campaign and ads, you will reach the “Target group” section. This is where the magic happens. You have the main options to choose your audience’s location and location types, age, interests, and language. For your location, you can choose from “Home” – this refers to target people living in the location; “Recent” – people who have recently been to this location; and “Travel in” – people who are traveling or just visiting our chosen location.

You also have a very useful audience definition widget, which shows you exactly how specific or broad your target is. As well as this, we have included practical tips to ensure your advertising targeting is the most suitable for your needs. 

Of course, there is the option to exclude some options. For example, any locations you don’t want your ads to be shown at can be removed. You can even select a specific ZIP/Postcode to ensure the ads are really well targeted.

24SevenSocial Ads gives you the opportunity to also add relevant languages. Keep in mind that this is the language a user has selected for their Facebook or Instagram account. You are also able to add or exclude any custom audiences you may have created in your 24SevenSocial Ads account.

Custom Audiences 

As mentioned, you can add or exclude any custom audiences you have created. They can be built based on website visitors, email lists, and so on. You can then choose any of those for your advertising campaigns. Remember the remarketing option we mentioned earlier on? Using a custom audience based on previous web visitors for your advertising targeting is highly advisable. Remarketing to people who did not complete your website goals is a great way to remind them to do so. Keep this in mind when you build your next campaign. 

With 24SevenSocial Ads, you can easily create custom and lookalike* audiences.
*This means people that look like the custom audience profile you have created. 

So, how can you create a custom audience on 24SevenSocial? 

The answer is “Easy” – because we like to keep your advertising life as care-free as possible. On the left-hand side of your workspace, you will see a section called “Audiencer”. You need to click on it.

Once you do this, you will see a screen where you can create new custom and lookalike audiences for your ads based on a customer’s email list or website traffic.

Once you create your desired custom audience, you are ready to use it for your advertising targeting. If you already have some audiences but there are some that you do not want to use because, for example, you want to create a test and do not wish to have an overlapping target, you can simply exclude them. One more really useful part is that you are able to fetch any custom and lookalike audience you have created on Facebook’s native platform. 

🚨Now, onto the really cool tool we want to show you. 

Are there any extra targeting options that 24SevenSocial Ads have to offer?

Y-E-S, there are a whole lot of extra targeting options you can enjoy when using 24SevenSocial Ads. You can find them all when you click on the toggle button called “More targeting options” in the “Target group” section. 

Keep in mind that this is a very important part of your advertising targeting. It helps you narrow down your audience and therefore helps you target all the right people. 

For example, let’s say you want to run a campaign where you would like to show your ads only to people who are not following or liking your page yet. What you need to do is click on the “more targeting options” toggle and under excluded connections. Then you simply choose the option for Facebook to exclude people who currently like your page. You can also see how many more options we have included for your convenience. There are some very useful ones, so make sure you expand the toggle when you create your campaign.  

Take advantage of the easy setup and management process of all your paid social campaigns by joining our growing family at 24SevenSocial. The best part is that you get a 14-day free trial where you can test the platform and see how useful it can be for your advertising efforts.