Tips & Tricks The Best Holiday Social Media Strategies To Keep Your Audience Engaged June 3, 20225 minutes VeronicaSocial Media Advisor We can’t believe it’s already summertime! The days get longer and the sun shines brighter. It’s more important than ever to go outdoors and spend time with family and friends. Being on vacation means your audience is more likely to be disconnected from their devices. This might lead to a decrease in user engagement. We’ve come up with four holiday social media strategies to assist you in combating the summertime lull. Holiday Social Media Strategy 1: Help your customers enjoy their holidays. People are finally starting to go out after a long winter inside. In fact, after Covid, travelling and spending quality time out and about is becoming a norm again. It’s good for everyone’s mental health. However, it might be difficult to generate social media engagement. To fix this, talk about your products and services in a way that aligns with your client’s needs or goals. For example, restaurants could take advantage of outdoor seating or happy hour deals. Estate agents could post about their new properties’ yard sizes. Retailers could showcase how their products make summer holidays more enjoyable. Even big corporations can showcase their summer office culture. This will help with boosting brand awareness. It could even grab the attention of potential clients. Strategy 2: Fun content is engaging. What you post on social media should be noticed by people. A good holiday social media strategy is to make your posts fun and engaging. Lighthearted, entertaining content is more likely to grab the attention of your followers. Here is how you can achieve and apply this for your holiday social media strategy: Ask your audience questions. This will get them to interact with your brand. Create a quiz or a fun game for your followers. Social media games are great. They get a ton of engagement and shares. This means that you can even gain new followers during the holiday season. By the way, did you know that you can organize your social media game using 24SevenSocial Inbox? The best part about our Inbox tool is that you know exactly what is happening with your game. It helps you track all existing conversations. Last but not least, you can choose a winner with the “Pick a winner” functionality. Cool, right? Just what we all need this summer! Consider hosting an “Ask Me Anything” event. This type of event can help your audience feel closer to your brand. Being friendly with your followers is what you need to aim for. The above are simple ideas that you can test. Get creative, feel the sun, and create original content. This will keep your audience engaged and longing for more. Don’t forget to respond to the comments and messages you get from your audience. Being responsive builds a strong community. Strategy 3: Make your content more summer-like. No need to wait any longer if you can’t recall the last time you polished your social media content. If you want to refresh the appearance and feel of your social media channels, now is the time to do it. Not sure where to begin? Here are a few starting points: 1) Change Your Cover Photo Seasons change, and so does your brand’s look. Changing your Facebook cover photo to something summery is a great way to kick off the new season. Your page’s cover photo is important… and it’s the largest piece of static real estate on your profile. Changing it to something summery is a great way to uplift the holiday spirit of your followers. 2) Be Out There People are spending more time outside. The weather is warming up and nature is calling us to go out there. While binge-watching Netflix may be tempting for some, most people prefer to be out and about. Take advantage of this! During the summer months, interaction with photos that highlight outdoor scenes is higher. Even simple photos of your office backyard can grab your audience’s attention. Don’t wait-go out and show the world what your brand is like. 3) Be Mobile-friendly As your audience spends more time outdoors, it impacts how they are going to engage with your social media profile. Most likely, people will use their mobile phones. Make sure every piece of content you publish is optimized for mobile devices. This doesn’t only apply to your social media posts. Ensure your website, emails and other content ideas you go live with are mobile-friendly. Holiday Social Media Strategy 4: Involve Your Customers As Much As Possible Have you ever heard of user-generated content (UGC)? Let us tell you something-we think UGC is awesome. According to Comscore, user-generated social posts see a 28% higher engagement rate. This is in comparison to standard brand social posts. So take this information and use it to your advantage. What should you consider when running a UGC campaign? You first need to identify the goals of your UGC campaign. Make a summer-themed request to your audience that is in line with your brand’s identity. For example, you could ask your followers about their best or worst holiday stories or pictures. Think of summer selfies, epic stories, etc. As a way to get your audience involved, you could give out gifts or other rewards. Keep in mind that a well-executed UGC campaign can keep your business busy all summer. ‼️ Pro Tip: Whatever you do, have fun with your holiday social media strategies. ‼️ Be genuine and enjoy yourself! Your social media presence should reflect the excitement you’re feeling this summer. Post content that is cheerful and in line with the season. Think of it as a movie with a happy ending. Have fun with your audience, and they will appreciate your brand. Well, folks, we cannot wait to see your holiday social media strategies in action. Don’t forget that we, at 24SevenSocial, work tirelessly day and night to help you level up your social media marketing game. This is why we are giving you a 14-day free trial to see how our platform can help you with your summer social media strategy.