Instagram, Products, Tips & Tricks How to schedule Instagram posts with 24SevenSocial Publisher? June 20, 20227 minutes VeronicaSocial Media Advisor What are the perks of being able to schedule Instagram posts? Let’s start by saying that all the benefits go well beyond merely saving you time. With just your laptop, you can now schedule and edit your Instagram posts easily, using 24SevenSocial Publisher. Be prepared, stay ahead of your competition, and enjoy the benefits. Social media managers can benefit greatly from learning how to schedule Instagram posts. To become successful on Instagram, it is essential to develop a great content strategy. Creating high-quality visual and video content is also important. Last but not least, you need to start using the right hashtags for Instagram. Finally, scheduling your Instagram posts is a great way to optimize your current strategy. Regardless of whether you’re a small business owner or an SMM in an enterprise, scheduling saves you tons of valuable time. More importantly, you will be able to focus on more important tasks. Today we will show you how 24SevenSocial Publisher can help your social media development. Furthermore, this tutorial will show you how easy it is to schedule and edit your Instagram posts via 24SevenSocial. 🤓 Easy, peasy, lemon squeezy. See how we will help you boost your marketing approach on Instagram. Let’s start with the basic benefits of scheduling your Instagram posts. Your posts will be consistent if you schedule them in advance. Success on social media relies heavily on maintaining a regular posting schedule. 👉🏻 Why? It’s very simple. Your audience will know when to expect content from you. Posting regular and consistent updates matters. Let’s say you have a small bakery where you post your current promos, opening hours updates, and so on. Imagine you also want to start posting recipes and “how-to” videos. You can gain a lot of followers and fans with this type of content if you do it the right way. So what should you do? Create your content in advance. Notice when people are most active. You can see this in your post’s data analysis. After determining what the best times of day for posting are, simply create a schedule for your Instagram posts. By doing this, you will ensure your content is set and will go online no matter what. Schedule Instagram Posts To Have a More Consistent and Good-Looking Feed. It’s great to publish “at the moment” content from time to time. Yet, scheduling Instagram posts ahead of time makes it much simpler to remain on top of things. When it comes to Instagram, your brand’s presence goes beyond the one-time, occasional posting of a single image. Instagram feeds for small companies that are doing well have a recognizable style. Maintaining brand consistency is important. Scheduling your Instagram posts can help you plan out the sequence of your posts and see how they’ll appear on your feed. Doing so prevents you from republishing the same content many times. In addition, you may ensure that time-sensitive material is sent at the proper moment. Did you know that maintaining a regular posting schedule ensures that your audience is never left in the dark or bored? In a Union Metrics survey, the majority of companies post 1.5 times a day, and those that don’t regularly notice a drop in followers. Instagram scheduling saves time and mental energy. You’ll need a lot of time to craft and upload the ideal Instagram post, especially if you’re doing it all at once. Scheduling your content in advance will help you keep your workflow intact and prevent you from being distracted. A study conducted by UCI shows that after a disruption, it takes people an average of 25 minutes to return to their original task. This means that even a 10-minute distraction with an Instagram post could turn into a 35+ minute ordeal. Furthermore, this can lead to feeling stressed and not productive. It is an easily avoidable situation, and we, at 24SevenSocial, have got you covered. Here is how to easily schedule Instagram posts via 24SevenSocial Publisher: Log in to your 24SevenSocial Publisher profile. Choose to “Create a post” from the menu on the left-hand side. Select your desired Instagram account. You then need to choose the “post type”. We have all the supported options for Instagram-photo, video, and Instagram carousel. In this case, we will use “video” for our “how-to” post. Once you select the post type, you simply need to upload your video content and type in your post’s copy. We added a great character counter for your comfort. It will show you how many characters you have used. There is a 2,200 character limit on Instagram posts. Instagram captions are truncated to 125 characters, so it’s vital to keep this in mind when creating your content. Another point to note is that Instagram is a visual platform and not a place where people go to read extensive captions. Our research shows that you will perform best if you limit yourself to 138 to 150 characters. According to Social Report, Instagram captions should be even shorter—fewer than 125 characters long. Read more about character limits for social networks and posting parameters. Are you happy with your Instagram post copy? You can easily preview it to see whether it looks as good as it sounds. After altering the post to your liking, you can go ahead and choose your publishing time. Furthermore, you are able to either publish the post right now or schedule it for a specific time and date. For your convenience, our team added the option to add the first Instagram comment. This is a great option as it allows you to post your relevant hashtags in a comment rather than on your post’s main copy. It saves you lots of characters and makes your post look much better. We also added a character count in this section so you know exactly how many hashtags to include or what other information to add. Add locations and custom labels. Last, but not least, you can set your location and add a custom label to your post. Those are two optional steps. Adding location to your Instagram post will show people where your business is located. It is also more likely to be pushed in front of people in the location you have chosen. This is a great option for local businesses. The labels part is mainly created to make it easy for you to organize and find your posts on the 24SevenSocial platform. It’s a great way to refer back to all of your “how-to” videos or “recipe” content and see how every single post in this group has performed. Once you are happy with the above steps, you are ready for the final step. Simply, click on “next” and choose to schedule your post. Just in case you want to cross-check your work, before you go ahead and hit “Next,” you can choose to send your draft post for a review. This is an incredibly useful feature that our customers adore. It’s always good to get a second pair of eyes before you go live. Well, social media masters, this is all you need to do in order to schedule Instagram posts via 24SevenSocial Publisher. We have made it as seamless and worry-free as possible. Why? It’s very simple—because our main priority is your comfort and convenience in the digital space. The best part of it all, in case we have not mentioned it, is that 24SevenSocial Publisher is now completely free, forever. Don’t wait-join our growing social media family today!