Now in 24SevenSocial: Facebook ODAX ads objectives & comments and replies to Page recommendations

It is now official. ODAX ad objectives from Facebook are now available in 24SevenSocial Ads. Make use of the reduction of complexity of campaign setup, aid scalability, and avoid duplicity of options.

What is Outcome-Driven Ad Experiences (ODAX)?

To effectively guide advertisers to optimal campaign setups, Facebook has redesigned the objective selection experience when creating new campaigns. Facebook Advertising is moving to an Outcome based Ad Experience, where advertisers can select their designed business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers to the most optimal campaign setup/creation paths to achieve that outcome.

This change is intended to better align campaign goals with widely accepted marketing goals, make campaign setup easier, and assist people in finding on-site solutions to use in their campaigns.

In a nutshell, this change will make campaign setup easier for advertisers of all skill levels.

Objectives based on the desired business outcome

Most objectives now require you to choose a conversion location. The conversion location is the location where your desired business outcome will occur.

For example: If you create a campaign with a Leads objective, you can pick Website, Instant Forms, Messenger, Phone, or App as your conversion location. You will then can choose a conversion event based on the conversion location you have selected.

If you want to learn more about ODAX, you can read our dedicated article here.

If you need help setting up your campaign with ODAX objectives, you can find detailed instructions here!

Page recommendations 

We’re also excited to announce that you can now receive and respond to comments and replies to Page recommendations directly in your 24sevenSocial Inbox. As you are aware, one of the most important aspects of your business is what your customers think of you and how they rate your product, service, and so on.

So, in addition to receiving Facebook recommendations in your 24SevenSocial Inbox, you can now respond to them as well as all comments and replies left under recommendations for your business. It will undoubtedly be much easier for you to hear and understand your customers.

As with comments and replies on posts and ads, you can assign recommendation comments to other team members, draft responses and send them for review, or schedule when your response to the Facebook recommendation to be published.

We hope that you’re as excited about these new features as we are. Don’t hesitate to ask us any questions via our Social channels or e-mail! We are always online to help!