General Using Facebook to boost TV shows January 9, 20152 minutes Alexander Intro For Season 5 of the reality show Alt for Norge (All for Norway – AFN), TVNorge launched a countrywide campaign to secure high ratings at the season premiere. AFN has become one of TVNorge’s strongest brands with a large and dedicated following. The show is about Americans of Norwegian heritage who are challenged by various aspects of Norwegian culture and nature in a chase to find their true Norwegian roots. Classic challenges include local food delicacies, tests in local glossary, and chopping wood. Partners TVNorge: Norwegian TV channel. An SBS-Discovery TV channel. Starcom: Media Strategy, media placements, and design. One of Norway’s leading media agencies. 24SevenSocial: Custom-built Facebook contest. Facebook marketing platform. The story The campaign was based on a several activities and placements, where a Facebook contest was a key element. The contest let you to take a fun self-test to see how Norwegian or American you are. For each answer, an archetypical Norwegian- or American item was added to your avatar. When completed the conclusion was ready, and could look like this: By filling in the form at the bottom, you competed to win a trip for two to Chicago. You can still try the contest by clicking this link. Note that the contest is finished, but the self-test is alive and well. Goals To get 460.000 viewers of the season premiere. To expand the core audience of the show. The success, and key stats In addition to a large campaign outside of Facebook, NOK 140.000 (EUR 16.100) was invested on Facebook advertising, mainly promoting newsfeed stories. The campaign was a great success, and more than 493.000 saw the season premiere. With a total Norwegian population of 5.1 million, that means more than 10% of the Norwegian population watched the premiere! The Facebook contest had 40.000 unique participants, and the ‘Alt for Norge’ Facebook Page grew from 22.000 to 45.000 fans.