Top Facebook Tips for E-Commerce Owners

Are you working on your social media sales strategy, and looking for some tips and tricks to inspire you? Or, maybe you just started selling online and are looking for ideas that will help you increase your eCommerce game up? Either way, you came to the right place! 

E-commerce nowadays requires a lot of creativity, tech skills and a savvy mind. Worry not – we are here for you. Our team of experts prepared four top tips for Facebook E-commerce owners that will help you improve your sales and the overall marketplace. 

Without further ado, let’s start with the first and one of the most important tips: 

• Identify your target audience. 

We can’t stress enough the importance of this step. Why is it so important to know your audience, you may ask. Why can’t I sell to everyone? Simply put – you can’t, that’s why if you want to market your product or service, you need to know who wants it. Furthermore, you need to determine your audience’s age, location, even their job title. In other words – create and visualise your buying personas. Let’s say you sell wedding rings – you won’t offer them to people who are just browsing for regular rings to use as a day to day accessory, right? 

There is a great tool, known as Facebook Audience Insights which lets you dive deep into your potential customers. You can go as deep as checking their average Facebook usage and even past purchases. Build a few main personas to be able to structure your main sales strategy around. 

The next step may be an obvious one, but it needs to be specified: 

• Create a powerful Facebook business page. 

We have mentioned this before, in one of our most popular blog articles (we have linked it above)- “Having a great looking Facebook Business Page is key for your brand’s success.”. Creating a Facebook business page is inexpensive and quite easy to accomplish. The hard bit comes when it needs to start working for you. We have you covered as we have outlined the main steps you can follow to create your Facebook Page successfully. 

The important piece of information you need to know here is that your Facebook page should be like your store. It needs to look great and neat. It should showcase your products the right way and it should be engaging. Last, but not least you need to be there for your customers – the easiest way to do so is to be responsive on Messenger. 

• Run Giveaways or Competitions 

We are only humans and we all love gifts and competitions. This is the main reason why giveaways are something every business has to organize from time to time. Let’s say you want to make your followers free rewarded for following you – you can organise a giveaway or a competition for your most “loyal” fans. This will make them feel appreciated. 

Furthermore, the actual value of what you give away is not so important, because the people above all love gifts and love to win. Keep in mind that you should not run too many giveaways or competitions as at times they tend to drive people who just want to participate – your goal is to gain real customers. 

• Run Engaging and Competitive Facebook Advertising

Advertising your products is vital for the success of your Facebook Sales strategy. Creating engaging campaigns, including video and multi-products dynamic catalog ones to increase your engagement and help you beat the so-called “Beat Newsfeed Clutter”. 

Tip 4 is extremely important. Not only will it help your business and products gain popularity, but you could also put your brand out there for the long run. This is why we have decided to write a completely separate article to help you develop your E-commerce Facebook Ad Campaigns in the best possible way.

Are you ready to embark on your exciting E-commerce journey? We hope our Facebook Tips will help you achieve your goals. Don’t forget to follow us and stay tuned for our Facebook Advertising tips for your E-commerce.