Case study, Facebook Ads, Instagram ads, Statistics, Tips & Tricks How to Prepare Your Paid & Organic Social Stats with 24SevenSocial January 18, 20227 minutes VeronicaSocial Media Advisor Have you ever felt lost when looking at your social media’s paid and organic stats? Do you wish there was an easier way to look at easily seen, understandable data? We, at 24SevenSocial, hear you and as you may already know, we try our best to make your life easier. This is why we created much simpler, easy to read and understand, customizable reports options for both 24SevenSocial Publisher and 24SevenSocial Ads. Keep reading to see all the cool stuff you are able to do with our reporting tools. Let’s start with your organic social media stats: When using 24SevenSocial Publisher you have a lot of different tools, like a List where you can see all of your posts (published, drafts, deleted, targeted, boosted and so on), a Calendar which is a great tool to help you stay on top of your social media management. From there you can schedule new posts and see exactly when something will be posted. You can change the publishing date, amend your content and plan ahead. You then have your Settings where you are able to set Audience limits, add News feed target groups (or in other words, you can add targeting to your Page post so that certain audiences are more likely to see it in News Feed). Last but not least you can set Tagged Instagram users groups from the settings menu on your Publisher. The last tool you will see is named Summary. This is the tool we said will make your social media organic data life easier by enabling you to have a very clear, colourful and easy-to-see overview of all your important stats. From the main panel, you can clearly see your account/ company name, the data you are looking at, in this case, “All except deleted”. This means that we will see all of our published posts without the deleted one, as well as the time period we are working with. There is also a dropdown menu that will allow us to choose the exact types of posts we would like to see. As you can see you can choose from a lot of different criteria. For example, if you want to look at the published Link posts from Jan 6th until Jan 11th, your choice will be reflected in the big graph as shown below: This graph clearly shows that you have 2 published link posts that reached 186 people and had 7 engagements. We can also see that the posts are purely organic as there is no paid reach. How easy is this, eh? What you can also do is navigate to the List menu where you can see all of your posts. Choose the time period you want to see your organic social stats for and begin analyzing the data per post. In the image below you can see that we are looking at our published posts from January 6th until January 11th. We can clearly see who the author of the posts is, where were they created and published. We can see the networks those posts were published on – in our case those are Twitter, Instagram, LinkedIn and Facebook. You can see the type of content – is it a post, image, video or link. On this panel, you are also able to view the contents of your post and its status – whether it’s in drafts, deleted, scheduled or published. Going by the fact we want to see the stats on the posts, we will look at the published posts. For each of those posts we can see the Organic Reach, Paid Reach, Engaged (number of people who engaged with the post) and the Engagement percentage. Those are really the most important and useful organic stats that you will need for your organic social stats. Furthermore, we have tried to make the process of acquiring such data painless, quick and easy, so you can enjoy the more creative part of social media marketing. The best part is that we are not done with our “easy stats” yet. Remember, in the beginning, we mentioned that we will talk about both organic and paid social stats? We have now reached the understandable, comprehensive paid stats views on the 24SevenSocial Ads dashboard which we are super excited to show you. The 24SevenSocial Ads experience is designed to make the life of a social media advertiser much more enjoyable. In order to complete this, we introduced comprehensive paid social stats and reports to help you make better-informed, data-driven decisions when it comes to your digital advertising. Here is the main summary view of your Ads account. You can easily navigate to it when you open the Ads panel and scroll down to Summary. This screen essentially shows a comprehensive overview of your ad account over a chosen time period. In this case, we have selected our demo account and looked at data from the 1st until the 11th of January. The available data is our total spend -this is in Euro as our account is using this currency for our billing, but it can be any currency supported by Facebook. We can also see the total reach for all of our ads, our ad frequency and impressions. Furthermore, on the Summary dashboards, you can see your Clicks, CPM, Cost per 1,000 People Reached, CTR and CPC data. You can also easily export this report if you wish to send it to your clients, manager or directors. Another cool thing you can do while you are on the Summary screen is access the activity log for your Ads account. From there you can easily what campaign changes were made, the date as well as the person who performed them. You can choose the type of changes activity you’d like to review. Not only this, but you can also choose the actual item type and review the changes in even further detail. How cool is that?! But guess what we are not done yet. We also created a way for you to get great-looking reports for each one of your campaigns. What you need to do to access those is to navigate to the Campaigns section of your Ads panel and choose the campaign you would like to review. You will then see an overview of the campaign’s spend, reach and conversions. Furthermore, you are able to see those as totals and as placement breakdowns. Not only that, but you are also able to see a detailed demographics breakdown for each of the key elements we mentioned a bit earlier. In this case, we looked at the Reach demographics breakdown. If you want to dive even deeper into the paid social stats, then we have just the thing for you. You can see insightful stats on an ad level to help you determine which ad works well. This can help you optimise your campaigns the best possible way. To see this you just need to switch the ad set view in your campaign to the Ads view – as shown on the screenshot below. You will then be presented with detailed data for each of your ads. Last but not least, you are able to easily export the reports in PDF. You can choose the needed date range and click on the little PDF sign. This will then generate a full comprehensive report on the chosen campaign. It will showcase all your campaign’s ad sets, ads, stats as well as the ad set settings. Easy peasy, lemon squeezy – just the way we like it. Well, we have reached the end of our paid and organic social stats walkthrough. We won’t get tired of making your social media life as hassle-free as possible. Furthermore, this won’t stop with having great looking paid and organic social stats. We will keep on developing all the right tools to help you manage your digital marketing activities better. 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