How did we help one of the best-known chains of stores in Norway manage all of their local Facebook pages quick and easy with just a few clicks?

Today we will tell you the story of “Mestergruppen”. As stated in Retail Magasinet, there are more than 200 hardware stores in two of their chains, XL-BYGG and Byggtorget.

200Facebook Pages

Mestergruppe uses our services to control all their Facebook Pages.

The click rate is considerably higher, and we get a lot more attention on the content we publish

Using 24SevenSocial’s platform the store’s HQ can easily publish content both to their Main Page and also all of their local Pages.

“This goes for organic posts as well as advertisements. We have allocated the budget from central marketing to local marketing.
– The click rate is considerably higher, and we get a lot more attention on the content we publish, digital marketer Kristian Mathiesen in Mestergruppen explains.”

Kristian Mathisen is the digital marketer at Mestergruppen.

So how does 24SevenSocial help?

Create lists and groups

Using our platform gave Mestergruppen the opportunity to create different posting lists and group their stores into categories to easily push the best content to the right stores.
“Whether it is common campaigns for all the stores or special campaigns for just the stores within a certain area of expertise, they have no problem handling it.”
Local communication, especially when it comes to special offers or deals is essential. It ensures that the locals will be able to have a connection with their local warehouse.
For example, Mathisen mentions that some stores sell kitchen furniture and appliances. These stores get content about kitchens pushed on their Facebook Pages through the use of lists and groups. This makes the content relevant to the local audience and therefore has a lot more engagement and actual business from social media.

Setting up the target groups and local ad budget for each store is a one-time job. Once it’s there, we never have to spend time on the technical parts as targeting, meaning from here and to whom the content is sent. I can spend my time creating better content, a win-win for us and the receiver.

Geo-targeting

Another great feature, Mestergruppen love to take advantage of, is the geo-targeting option which gives them total control of all their target groups when it comes to their paid ads.
As Kristian Mathisen said
“Setting up the target groups and local ad budget for each store is a one-time job. Once it’s there, we never have to spend time on the technical parts as targeting, meaning from here and to whom the content is sent. I can spend my time creating better content, a win-win for us and the receiver.”

Prior to using 24SevenSocial, posts and ads were only done on the main pages of the two chains XL-BYGG and Byggtorget, using geo-targeting only to make sure content was spread to the areas where they have stores.
It is nearly impossible to handle 200 Facebook Pages individually, especially if you want to do local marketing. This is where 24SevenSocial kicks in and lets you breathe.

Our main goal is to simplify your company’s marketing efforts in Social Media.

Our full service contains tools for publishing, advertising, customer relations and analysis. Facebook is a great way for retailers to reach out to their audience. Chains of stores can push information on all their stores, locally adapted, without spending much time.
Our chain solution is used by several chains, of all sizes – from 10 to 400+ stores and offices. Some of our other enterprise customers are travel, retail, B2B, digital agencies, auto dealers and real estate. This means 24SevenSocial is suitable for a variety of industries and businesses.

What else can we help you with 24SevenSocial?

Another really cool feature we offer is the “mapping” function. It gives all our enterprise customers the option to add custom local parameters like “store name”, “e-mail”, “phone number”, “city”, “custom greeting” and so on.

Why should you consider using 24SevenSocial for your company?

Businesses are allocating a larger portion of their marketing budgets to digital media. Nowadays keeping a local approach is important because it’s relevant. Content with a local touch is received totally different from the “corporate” top-down communication.

Apart from being able to easily locally adapt your content, our service handles advertising on Facebook, Instagram and Messenger. For organic publishing, we also support your Twitter and LinkedIn profiles.

On top of this, our support and customer care solutions are top-notch as we try to provide the best possible support to all our clients.
Contact us if you are interested in seeing how 24SevenSocial can help you manage your Socia Media presence better.