Pinterest for business: What is it, how to use it and should you?
Let’s start from the beginning. Are you familiar with the mood boards a lot of us used to create back in the not so digital era? We used to put together collages with inspirational quotes, cars we’d like to drive one day, tattoos, fashion and design elements, and so much more.
Okay, so what does this have to do with everything and what is Pinterest?
If we need to describe the platform in just a few words – Pinterest is a visual search engine.
You can use it for new idea inspirations or searching for different products. Furthermore, Pinterest provides you with “boards” that help you store, usually referred to as “pin”, all of the inspiring content you see online so you can get back to it whenever you want to.
For each of the pins you save on your board, you can add a title and/ or description, but the primary focus is on the visual itself. You can also add a link to a website that you want the image to link to. For example, if you have a small shoe store with high quality, unique shoe models, you could add good quality images that link to certain products – preferably the best sellers. This could help you gain new followers and clients. Pinterest also allows you to share blog posts, even original photos from your Instagram profile. The best part is that the boards and pins are visible not only on your profile or boards but also to all other users.
In other words, if your business is not on Pinterest, you are missing out. We are yet to come across an industry, product or service that could not leverage Pinterest to grow its business.
Moreover, with the right tactics, Pinterest can become a huge part of your marketing strategy. You can also use the channel to drive more traffic to your website and get more leads.
Did we win you over to the Pinterest side? Keep reading to see our 3 top tips to make this channel work for your business.
So, who is on Pinterest?
There are over 459 million active users of Pinterest, globally. More than 71% of them are women, however, the overall number of male users has increased by nearly 50% year after year! We can say that it is quite a diverse platform!
It’s also not surprising that about 85% of all Pinterest users come from mobile. If you choose to use this platform it’s important to keep your content extremely mobile-friendly.
What type of businesses do well on Pinterest?
It is quite simple: everyone that has good quality content has the potential to succeed on Pinterest.
What you can do to increase the efficiency of Pinterest for your business is have well-optimised content to help you boost the overall search volume for your brand, service or product. There is also an unspoken rule in the form of a question which you need to consider before you publish content on any social media platform. It goes like this: Are your products and services something people need and will search for? If the answer is “yes” you need to be out there 😉
Last, but not least, we dug into Pinterest’s audience insights to find some of the most popular categories, pins and interests:
- 👉🏻 Food & Beverage
- 👉🏻 Women’s fashion
- 👉🏻 Handcrafts
- 👉🏻 Interior design
- 👉🏻 Art
- 👉🏻 Entertainment
- 👉🏻 Teaching
As you can see those are quite broad so we believe there is space for your business as well.
Can you and should you advertise on Pinterest?
In all fairness, you can build quite a strong organic presence on Pinterest. If however, you would like to explore the platform’s full potential, reach a better-targeted audience and increase the leads and traffic to your website, then advertising on Pinterest is your “ticket to the moon” 🚀
If you are having doubts about whether or not you should include Pinterest in your paid social advertising strategy – check these 4 facts about Pinterest ads:
- Pinterest ads drive three times more traffic to your company’s website than any other social media platform. This is mainly because the users are very responsive to ads.
- The costs per click and conversion on Pinterest ads are two to three times cheaper than other social media sites.
- The majority of Pinterest’s users – 85%, say they tend to use the platform to look for inspiration when launching new projects.
- The advertising value of Pinterest ads is two times higher than Facebook’s one.
Pinterest also gives its users more advanced targeting options. Advertisers can use keywords, interests, engagement, and audience targeting.
Loving the thought of using Pinterest for your business already? We do too, so here are 3 strategies to help you use Pinterest for business:
Create a Pinterest marketing strategy
We highly advise you to create a bulletproof social media plan for Pinterest, just as you would for any other social media platform. Follow the trends and be on top of your social media game by creating an easily follow plan. Do not start unprepared. If you go onto Pinterest with no clear idea of what you’d like to achieve, chances are you won’t be very successful.
Create boards and pin engaging, great quality content
Producing high-quality, engaging visual content in the forms of images or videos is the way to go forward. Pinterest is a highly visual platform. Ensuring you stand out with your content is key to grabbing your audiences’ attention.
Optimize your Pins for SEO
SEO is extremely important when it comes to Pinterest. In a way, the platform can be treated like a search engine. This means that you need to ensure it’s easy for users to find your business. What you need to do is include relevant keywords with high search volumes in your Pins’ descriptions, on boards and even hashtags.
Well, here we are folks, you reached the end of our topic today. Let us know how you liked it and do not forget to like, share and follow us to stay in the loop of all things social.