How Does the TikTok Creator Fund Work & Is It Worth It?

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Back in April 2021, TikTok Creator Fund was launched, with a $200 million first commitment. However, feedback from participants has been divided. In today’s post, we will dig further into the topic and discuss how TikTok’s creator fund works and whether it is worth being a part of it. 

So what is the TikTok Creator Fund? 

The TikTok Creator Fund is a monetary fund for creators on the platform. It’s however neither an ad revenue-sharing program like YouTube’s AdSense nor is it an arts grant. It’s simply a method for TikTok to split the revenue with successful producers on the network. According to TikTok, the fund was established “to support people who dream of leveraging their voices and creativity to create amazing careers”.

The TikTok Creator Fund was an instant hit from the beginning. The fund has been so popular that the corporation plans to boost its size to $1 billion in the next three years.

TikTok’s compensation scheme has been a closely guarded secret, but the overall concept is that users who match their criteria would get reimbursed for high-performing videos. TikTok’s rewards are determined by metrics like views, video interaction and region-specific performance.

It should go without saying, that the videos must also follow the Community Guidelines and Terms of Service, so you’ll have to get as many views as possible while staying under the platform’s guidelines.

How much does the TikTok Creator Fund pay?

When TikTok fans first learnt about this massive fund, it was as if their eyes lit up with cash signs. Even with millions on the line, high-performing TikTok users shouldn’t anticipate a life-changing payoff anytime soon.

The TikTok Creator Fund has no hard and fast guidelines on how much it compensates its creators. However, many creators have spoken out about their personal experiences with the Creator Fund.

According to popular belief, TikTok pays between 2 and 4 cents per 1,000 views. After a million views, some simple calculation implies you might expect to earn $20 to $40.

At first view, this appears to be a dreadful situation. But keep in mind that the fund should encourage artists to keep producing. If you master TikTok, you might be racking up millions of views on a regular basis. Therefore, the more creative content you create, the more views you will accumulate, and subsequently, the more money you will make.

You can withdraw your Creator Fund reward using an online financial provider like Paypal once you’ve earned at least $10 from the Fund.

Who can join the TikTok Creator Fund?

The TikTok Creator Fund is open to users in the United States, the United Kingdom, France, Germany, Spain, and Italy. Canadians and Australians and other users are unfortunately out of luck for the time being, but the fund is expected to open in their nations later in 2022.

There are a few extra prerequisites to joining the Creator Fund besides being in the correct place.

Here is what you need: 

  1. You’ll need a Pro account (which is easy to get if you don’t already have one).
  2. You must have a minimum of 10,000 followers.
  3. In the previous 30 days, you must have had at least 100,000 views.
  4. You must also be 18 years old or older and adhere to the TikTok Community Guidelines and Terms of Service.
  5. You should also create original material if you want to gain money from your effort.

If you match those criteria, you’re eligible to apply for the Creator Fund. Should you, however, do so?

Is joining the TikTok Creator Fund worth it?

When the TikTok Creator Fund came out, it sparked as much controversy as any new social media feature would. Joining it is really a matter of personal choice. Yes, you may not be able to purchase your new 5 bedroom mansion with the money you earn from the TikTok Creator Fund, but it is a low-risk option to earn some passive income while creating the content you love.

It really would do no harm to test it out and see whether it works well for you. Also, if you don’t like it, you can always quit the program.

Think of TikTok’s Creator Fund as a new tool to utilise for your “influencer arsenal”. Combine it with additional monetization methods such as TikTok Creator Marketplace sponsored posts, merch sales, brand deals, crowdfunding, and other initiatives and you may actually be surprised by the result. Being able to do what you love is great. 

So why not take it a step further and make something extra out of it? 

If you are interested in creating better content and becoming more popular on TikTok, you may want to check our article, full of practical, actionable tips on the topic

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