Twitter Trends in 2022 & How to Best Use the Platform?

What are Twitter trends for 2022 and how to best use them to your advantage? In today’s post, we will examine Twitter as a platform, how to best use it and what we expect to see in 2022. 

Let’s start by saying that if your company uses the platform, you should be familiar with its basics.

Here’s how to use Twitter to promote your business.

Twitter is a very underrated social media platform and a lot of time businesses miss the opportunity to be present on there as well. Did you know that as of mid-2021, Twitter is the 16th most popular social networking platform in the world (according to the number of its’ monthly active users)? To put it into perspective, according to Backlinko, Twitter accounts for 8.85% of all social media users worldwide. Furthermore, if your business is oriented towards the US, UK, Indian and Japanese markets, you should definitely consider including Twitter in your digital strategy.  According to Statista, the US, Japan and India are amongst the top countries with the most Twitter users.

Source: Statista

What steps should you take to utilise the trends on Twitter? 

The first step you need to take to get your business out there is to set up a professional/ business profile on the platform. It’s really easy to set this up but there are a few requirements you need to meet: 

• You shouldn’t have a history of breaking the Twitter User Agreement.
• You must set your account name, bio, and profile photo.
• Your authentic identity must be clearly seen from your profile. Furthermore, your profile cannot contain the identity, brand, or organization of another individual, nor may it contain a false identity means to deceive others. Unless your company or organization is closely linked with it, profiles that depict animals or imaginary characters are disqualified. Professional Accounts also do not accept parody or fan accounts.

Once you have this settled, you are now ready to utilize Twitter to promote your business. 

Here are the top Twitter trends you can use for your business. 

✔️ Make use of hashtags.

Hashtags are words or phrases that may be searched to group hundreds (or thousands) of tweets together. They’re a terrific method to get your material in front of more people than just your own following. Most active Twitter users are aware of popular hashtags such as #FollowFriday and #ThrowbackThursday.

Don’t forget, you should use hashtags that are relevant to your content alone. If you’re tweeting about launching a business, for example, you may use the hashtag #entrepreneurship. You should also keep the number of hashtags you use to a minimum. People are less inclined to connect with your content if you use a lot of hashtags, because they may think your postings are spammy.

👉🏻 Pro Tip: Take a look at the hashtags trending box on a daily basis. The trending box, which can be found on the left-hand side of your timeline on desktop or on the search tab in the Twitter app, can provide you with ideas for what to post with your followers. Simply ensure that it is related to your company and that you include the trending term or hashtag in your tweet.

✔️ Use of photos, animated GIFs, and polls.

You may include up to four photographs in a tweet on Twitter. You may also add visuals to your tweets by creating graphics. Don’t worry if you’re not a Photoshop wizard. There are several tools available on the internet to assist you in creating the image you want. It’s also good to include GIFs in your tweets. This is an excellent approach to engaging your audience. You may use Twitter’s built-in GIF keyboard to search for a term and select the clip that best fits your tweet.

✔️ Utilise the Direct Messages tool on Twitter. 

Direct communications, particularly for companies, has developed throughout time. Twitter is a critical platform for investigating and resolving your clients’ concerns, and how you communicate with them is critical.

It’s a good idea to manage specific client complaints and concerns through DMs. Why you may ask? One of the reasons is that you may not want other people to notice the issue and judge your business negatively. In addition, there is no character restriction on DMs, giving you the opportunity to effectively assist customers.

✔️ Another way to increase your presence on Twitter is to do the so-called “live-tweeting”.

This is a particularly well-working Twitter trend. Live-tweeting is when a user tweets their comments to a live event, whether it’s entertainment or breaking news.

TV shows and broadcast events are the most typical subjects for live-tweeting. During events like this, the Twitter trends box is frequently filled with similar subjects. During the Oscars, for example, you could see the official Oscars hashtag displayed with the names of celebrities and films that have just won big prizes.

In addition to the above here are some Bonus tips to create a successful Twitter account:

❗Followers should not be purchased.

To increase your number of followers, you may buy them from several services. It’s not worth it to try to make it appear as though you have more followers than you actually have. Because the followers you gain aren’t real and won’t connect with your brand, they’re of no use to you and will make you appear terrible if you’re discovered.

Make the switch to mobile-first.

Because the Twitter mobile app is so effectively integrated with the online platform, switching from tweeting on your PC to tweeting on your smartphone or tablet is almost painless.

Last but not least you should take advantage of Twitter’s advertising platform. 

There are a variety of advertising choices if you want to pay to promote your Twitter account. Stay tuned for a full guide on how to best advertise your business on Twitter soon. To do so, you can simply follow us on Twitter.