Create a LinkedIn Business Page (A Step By Step Guide)

Are you looking for a useful guide to help you create your LinkedIn Business Page? You came to the right place. This article will guide you through all the steps you need to take in order to present your business to potential clients, employees and partners in the best possible way.

Why should you be on LinkedIn?

LinkedIn is the world’s most active professional platform. People use it mainly to create a meaningful professional network. There are over 13 million companies on LinkedIn presenting themselves in front of more than half a billion users. This should be a big enough reason for your business to be out there. Your LinkedIn Business Page can help your brand establish itself as an industry leader. This will help you attract more clients, partners and great people to join your team and develop your brand even further. 

So, how do you create your LinkedIn Business Page?

Fortunately, it is really simple to create your LinkedIn company page, and you can do it in 5 easy to follow steps. Keep in mind you are only able to create your business page on a desktop device. Here is a summary of all steps you will need to follow:

  1. Click on the “Work” icon, located in the top right corner of your LinkedIn homepage.
  2. Navigate to the “Create a company page” option.

Source: LinkedIn

  1. As shown in the image below, step 3 is to select the type of business you are creating your page for. You can choose from:
    Small, Medium to Large Business, Showcase page & Educational institution (high school or university/college) options depending on the size of your business.

Source: LinkedIn

  1. Enter the relevant Page Identity, Company, and Profile details.

Source: LinkedIn

  1. Click “Create Page.”.

Et voila! You have now created your brand new LinkedIn Business page.
Great, but this is not the only thing you need to do to present your business in the best light.

This is why we prepared a few tips and tricks to help your page stand out from everyone else in the crowd.

Tip 1: Write a captivating “About us” section, using relevant keywords

A captivating, well-optimized “About us” section on your company page is a must. This being said, you should include a tightly worded paragraph (2,000 characters or less), telling visitors everything they absolutely need to know about your company. Try your best to use simple, human language. We highly advise you to conduct keyword research of relevant terms to include in your “About us” section.This will make your profile SEO friendly which should be your main goal. Last, but not least, you need to aim to outline your business goals in words anyone will understand.

The “About us” on your LinkedIn Company Page (this also applies to other social media profiles, as well as your website) should answer a few basic questions:

  • Who are you?
  • Where are you based?
  • What are your values?
  • What do you offer?
  • How can people contact you to learn more?

Do you need some inspiration from a greatly written “About Us” section on your LinkedIn Business Page? We suggest you take a look at HackerEarth, Shopify and Intel.

Tip 2: Keep track of your competitors

Keeping up with your competitors is highly advisable. Never copy them, but just be aware of what they do. Another useful tactic you can take is to check out LinkedIn’s annual list of the 10 best Company Pages. You could learn a lot from them. Visit their profiles and examine how they’ve optimized their pages to be able to get more inspiration for yours.

Tip 3: Be consistent

Being present on LinkedIn is a great way to showcase your company and introduce many potential clients to it. This is the main reason why you should be consistent with your posts and activities, keep your brand voice up to par and be active with any client communication you have.

Now that you know how to create and optimise your LinkedIn Business Page, we urge you to go out there and e-meet your potential clients, employees and connections.

Bonus tip: Shine bright, like a diamond
We are here for you, in case you are struggling for time and are looking for an easier way to create, schedule and publish content on your social media profiles. Take advantage of all the actionable tips and tricks on our blog and stay tuned for more useful advice.