Being active on all social media platforms may feel a bit overwhelming especially when you are too busy running your business. Choosing between Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, YouTube or else can be slightly confusing. So, how can you choose the best social media platform for your brand? Do you need to be active on all social media platforms or just choose one, and if so which one exactly? If you are one of the many people wondering about what is right and wrong when it comes to social media platforms, we would recommend narrowing down your choice. By choosing just a few best working platforms for your needs you will be able to reach your customers the right way.
We have prepared 4 helpful tips that will help you choose the social media platform that is right for your business:
Tip 1: Identify your audience
Identifying your target audience is one of the most important steps you need to take when looking for the right social media platform for your business. For that, you need to identify the age of your buying persona, their demographic profile and location. You can also analyze the data on your existing customers and people that convert to help you define your audience profile. Now that you know who your target audience is, it is time to actually find and reach your audience.
In order to do so, you need to determine which is the platform or platforms where that audience spends most of the time. For example, while most of the young people have Facebook profiles they are more active on Instagram or TikTok as shown by statistics from Omnicore. Whilst the majority of active Facebook users are more senior. Furthermore we see that Facebook’s users are predominantly between the ages of 25-34, whereas TikTok’s main users are aged between 18-24. Apart from demographics and engagement, you also need to know how that audience interacts and what it reacts to. Once you collect all that information you will be all set to outline your goal.
Tip 2: Outline your goal
The primary goal for your business is of course driving more sales and attracting the right people to convert. Yet in order to succeed in that journey, you will need to choose the right social media platform that will portray your company the right way. When it comes to setting your social media goals, it is useful to come up with a list of usual as well as “out of the box” ideas to help your brand reach the desired customers.
Tip 3: Research Your Competitors
Building a successful business is not only about the innovative things you come up with or about the creativity you put in. Researching your main competitors is crucial for the success of your business. Check their social media pages regularly and see what kind of content they are posting, how often they do so, and how many users are engaging with that content. Knowing which social media platform brings them results can help you tremendously in choosing which social media platform to invest time in. You can choose different social media channels for different purposes. For example Netflix uses their Twitter account not only to communicate new shows coming up but to also answer any customer queries that may arise.
It’s great to be on social media even if your business is not digital. So let’s say you own a small, local bakery, you may think – “how would social media help me develop my business”? Trust us, it will help you immensely. Being active on a platform like Instagram, where the content is mainly visual, will help you create a “hype” about your brand. Showing people the delicious croissant next to a lovely cup of creamy coffee and urging them to visit your bakery with a smart, cheeky post copy can work miracles. The use of influencers and getting people to share your content by making it engaging and fun will get potential customers running towards your bakery to try your delicious produce.
To make your competitor research easier, you can use a lot of different tools that will give you quite a good overview of what your main competitors are doing. You can try using the free version of SEMRush.
Tip 4: Build A Consistent Strategy Across All Platforms
Create a consistent social content strategy for all social media platforms that you chose to use. That sounds pretty simple and easy to maintain but once you start, you will see that it sounds easier than it turns out to be. As we said above, when you are too busy running your business and dealing with your existing customers it might get hard to invest time in attracting new ones. To escape that Bermuda triangle there are many free scheduling tools available on the market that make it easy to schedule the desired posts per week.
Overall, keep one very important message in mind when you choose the best social platform for your company – “quality over quantity”. We hear this phrase often because it is true.
So, in short – your business does not need to be on every social media platform. It just needs to be present at the right one.
Whether you will choose to use Facebook, Twitter, Pinterest, TikTok, Instagram, LinkedIn or another social media platform, make sure you know the best times of day for posting. By researching on that you guarantee your content will reach your potential customers and that will get the needed impressions without losing itself in the ocean of content.
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