Get an overview with beautiful and understandable charts. Compare positive vs. negative responses and likes vs. unlikes. Set your own date ranges for the stats and even see which reactions people are giving to your posts. Confirm the positive effect of your Facebook efforts. And so much more.
Compare performance to your competitors'. Check what works for them and replicate that in your own style. See when your competitors get more fans than you do and compare the number of posts that they publish. And do they get more engagement? It’s not just about competitors – set it up for brands that inspire you and – yes – get inspired.
See how your page is performing in terms of how many people you reach and engage. Examine each post and campaign on all levels (campaign, ad set and ad-level). Click stats is perhaps the most underrated way to analyse your digital presence. Set up tests to see if Facebook, Twitter, LinkedIn or your newsletter gets you the most clicks. Focus your efforts on what works.
We use 24SevenSocial to organize social media in Teams, for all our parks across Europe. Everything from ads management to customer service. A big advantage is that we can create different user profiles by which our park managers can easily follow-up the customer service.Nieltje van der Pol Head of Marketing & Branding