Twitter Ads Explained

Twitter is a social media channel that has been slightly underrated in recent years. It is however a very powerful tool that you are able to utilize for your business’ success. Today we will talk you through Twitter ads and how to best use them for your benefit. We already posted about the top Twitter trends for 2022 which is something you may also find useful for your social media strategy. 

Without making you wait any longer, let’s start with what you need to know about Twitter ads. 

What are Twitter Ads, and how do you use them?

Promoted Ads, Follower Ads, and Trend Takeovers are some of the types of ads you could encounter on Twitter. A “Promoted” emblem is prominently displayed on them, so it’s easy to spot the paid content. Most sponsored content can be interacted with in the same way as organic content. Your followers may see your name connected with material if you follow, like, or Retweet it on Twitter, including promotional content.

Although Twitter is free to use, there are a variety of advertising choices if you want to pay to promote your account. 

👉 Promoted Tweets:

These ads appear in the normal Twitter feeds of people who aren’t yet following you, with the exception that, as mentioned earlier, they have a “promoted” label at the bottom. They also display in the regular Twitter feeds of users who aren’t yet following you. Promoted Tweets are a technique to boost engagement and reach out to those who aren’t already following you on Twitter.

Source: Wired

👉 Promoted Accounts: 

Promoted Accounts’ main aim is to assist companies in becoming more visible and increasing their number of followers. This type of Twitter ad can be seen in a variety of places, including the “who to follow” box on a user’s site, the home Twitter feed, and search results. Promoted account advertising aims to reach Twitter users with interests related to your business.

Source: Twitter

👉 Promoted Trends: 

Promoted Trends are Twitter ad types that are displayed at the top of the trending topics list in the Twitter trends box and are also branded as “sponsored”. Other than that, these ads appear to be identical to other hot topics, and users may interact with them in the same manner. Promoted Trends, unlike Promoted Tweets and Promoted Accounts, are visible to everyone throughout their promotion time, even on the Twitter mobile app. Furthermore, they are an excellent approach to get people talking about your company by using a certain hashtag.

Source: Twitter

In addition to these features, Twitter offers a variety of marketing tools to aid in the development of your campaigns.

👉 Twitter Amplify: 

Twitter Amplify allows you to post real-time TV content, for example, sports highlights videos. You may link those with your business or sponsors. By distributing information to targeted audiences, you may reach users other than your present following.

👉 Promoted Video: 

We now know that Amplify allows you to share videos from TV shows and other broadcasts. Promoted Video, on the other hand, expands your options by allowing you to utilize any type of video and thus be more creative with your campaigns. Promoted Video material, unlike embedded YouTube videos, is hosted directly by Twitter and is only available as a paid marketing tool.

👉 Mobile App Promotion: 

This is the tool for you if your company has developed a mobile app, whether it’s the mainstay of your business, a supplement or an addition to your service. To encourage app downloads, you may use this option to target your chosen demographic on mobile devices. You may personalize the ad with a custom picture and app description, as well as target consumers based on their location, gender, language preference, and mobile platform. If your software is exclusively accessible on iOS devices, for example, you may target Twitter users who use those devices. The tool also includes a one-of-a-kind measuring system that displays how your campaign is affecting app installations, sales, and registrations.

Twitter Ads campaigns are objective-based, which means they’re tailored to the goal you choose, and you’re only charged for activities that contribute to that goal.

Awareness, Consideration and Conversions are the three main Twitter campaign objectives that are currently accessible.

Well, folks, this is all for today’s post. Just remember to use your Twitter business account to its full potential. Try inserting tweets into your website or blog, tweeting on the move via the mobile app. Aim to gradually grow an authentic following while also utilising Twitter’s paid advertising option.

Don’t forget to follow us for more useful tips and tricks for your paid and organic social media presence.