Thursday Tip – Sindre Holme, Starcom

Sindre Holme, Creative Director (and judging by the the manipulated picture on the left here clearly not a designer!) at Starcom Norway recommends “Sapiens – a brief history of human kind” by Yuval Noah Harari.”

-It’s a completely mindblowing piece where he explains how our race has developed the last 70 000 years. It might not sound like it, but it’s very relevant for marketeers, because it explains how we interact with each other and how we create communities. A must-read for everyone who wants to get a deeper understanding of human behaviour!