Thursday Tip, Tips & Tricks Thursday Tip – Michael Eriksson, Helly Hansen July 8, 20161 minute Alexander Michael Eriksson, Social Media Manager at Helly Hansen Michael Eriksson, former Social Media Guru at Lillehammer 2016 Youth Olympic Games, now Social Media Manager at Helly Hansen, shares his Thursday Marketing Tip. He loves podcasts and “Under the influence” with Terry O’Reilly is his favorite marketing podcast. – Under the Influence has a great storytelling touch, using a broad range of case studies, some even hundred years old to approach current marketing trends and questions!