Thursday Marketing Tip – Kristian Mehlum Lie, OMG

Kristian Mehlum Lie, senior advisor at digital agency OMG shares the following marketing tip.

-My best content tip for engaging channels is to not look at what your competitors do, but rather at what the hungriest, most outrageous, over-the-top people do. BMW shouldn’t look at what they do at Mercedes. They should learn from the people who make Tasty-videos (videos of delicious, mouth-watering cooking like on Tasty ).

Don’t look at the people who are best-in-class. Look at the best-in-school!