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How to make a viral hit on YouTube

We had the pleasure of hearing how Volvo’s epic split was created by Martin Ringqvist at Forsman & Bodenfors. Here are he’s key learnings. But remember, this is what worked for them.

  • Get immediate attention
  • Get out of the comfort zone
  • Get a good director
  • Make a pr plan
  • Make it spoofable

The last thing he shared is the importance of a close relationships with the client. No suits, no bullshit. Just creative people trying to create amazing stuff.

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