Tips & Tricks How to make a viral hit on YouTube April 8, 20141 minute Takin Kroop We had the pleasure of hearing how Volvo’s epic split was created by Martin Ringqvist at Forsman & Bodenfors. Here are he’s key learnings. But remember, this is what worked for them. Get immediate attention Get out of the comfort zone Get a good director Make a pr plan Make it spoofable The last thing he shared is the importance of a close relationships with the client. No suits, no bullshit. Just creative people trying to create amazing stuff. See all our Gulltaggen blog posts here.