Top Reasons ​​You Need A Social Media Management Tool For Your Business Pt.1

Do you manage a few social media channels at once? Have you ever felt overwhelmed by the complexity of managing them daily? How about your passwords – do you remember your LinkedIn password or do you need to reset it again?
If this sounds familiar then you came to the right place. Today we will pay extra attention to the benefits of using a social media management tool and show you how they can save you lots of valuable time and effort.

👉🏻 We will start by telling you why using a professional social media management tool that combines all your social media efforts in one place is great for businesses of all shapes and sizes. 

We will also introduce you to our 24SevenSocial Publisher and walk you through it.

Let’s begin with the most obvious benefit: using a social media management tool allows you to manage all of your social media accounts and activities from a single location. Furthermore, rather than having to connect to four different platforms with four different usernames, passwords, and interfaces, you can just log into your social media management tool and have access to all of your accounts from one convenient location.

Not only this but you will also always know what people react to the most and how your brand is doing across all social media platforms.

It’s never been easier for customers to reach out to businesses or to talk about a brand on a wide and international scale, thanks to the way social media operates today. This might be as easy as asking simple inquiries about a company’s products or services to consumers discussing their experiences with peers or publicly airing their grievances on various forums.

If you miss some of these encounters, you may lose out on a fantastic opportunity to grow your brand, or, even worse, you may be seriously damaging your brand by missing an unhappy client! When using a professional social media management tool, such as 24SevenSocial Publisher, you can be sure that you will not miss out on any important conversations. Moreover, the tool allows you to easily keep track of all important conversations in one place. 

❗ We are not done with the benefits yet❗

24SevenSocial Publisher will also help you analyze your social media efforts. 

You can’t enhance or optimise something if you can’t measure it. You need to know what has worked in the past and what hasn’t to make a decent and realistic strategy for what you will do in the future. This data may include the number of comments a Facebook post has received, the number of retweets a tweet has received, or your account’s total weekly performance per channel. This might allow you to run various checks on time, format, graphics, and copy, for example.

Understanding the information you’ve gathered will enable you to see past the statistics and adjust your social media strategy accordingly.

It’s amazing what such a tool can do for your digital strategy, right? 

To top it all up, those are just a few of the benefits you can expect to receive when using 24SevenSocial Publisher as your social media management tool. Keep on reading to see how it works for your brand. 

Here is how you can start using our social media management tool:

The first step of the seamless social media management process is to get started. To do so you need to navigate to our website https://24sevensocial.com/features/publisher/ and click on the Start a Free Trial button. 

We know your time is valuable. This is why you only need to fill in a short 3-step form with the needed information. First, your full name, work email and a password that you’ll easily remember. We will then create your account.

We will then ask you to specify your company name, country and industry so that we can provide you with relevant information and a personalised experience. 

After you have signed up for your free trial you are presented with the option to connect your social media profiles right away or you can skip the step and go straight to your main Dashboard.

So, let’s connect you to your new social media management tool. 

Starting with your Facebook page. You simply need to log into your Facebook account. From there you need to select the page or pages you would like to add to your Dashboard. It’s as simple as that. 

The process of connecting Instagram, LinkedIn and Twitter is as seamless as connecting your Facebook account. You simply need to click on the “Connect Account” button. After you log into your desired account simply select the profiles you would like to use on your 24SevenSocial Account. 

Ta-Da! You are all linked up now!

The main Dashboard is where you will be able to see all the important bits and pieces. You can access it once you have connected all your social media sources. You will be able to see all the information about your social media posts and engagement.

There is so much more we have to show you but as you know your time is important for us. Stay tuned for parts 2 and 3 where we will go through the whole process of using 24SevenSocial Publisher.