Tips & Tricks Facebook Marketing Dictionary September 18, 20142 minutes Takin Kroop It can be hard to remember and understand all the different terms and nicknames one may use when working with Facebook Marketing. Have no fear – 24SevenSocial to the rescue! Here is all the things you may need to know the names of. CTR – Click through rate How many people who have seen your post did actually click on it. A click is on the link, comment, like or share. CPC – Cost per click How much does it cost every time someone clicks my ad. CPM – Cost per mille How much does it cost to show my ad to thousand people. oCPM – Optimized cost per mille Facebook’s way to try go maximise your results using CPM and their algorithms. Reach How many people have seen your post. Organic vs paid Organic reach is how many people have seen your post without you paying for it. Paid is reach with ads. Frequency How many times have the post been showed to a user. The avarage organic reach is around 2.5. You should stop showing your ads to people if the frequency is bigger then 4. Engagement How many people have done something, anything, with your post. Conversion An actual signup, sale or other action that makes you reach your goal. Audience The people who are going to see your post. Bidding How much are you willing to pay for a click, or paid reach? We will update our list when new words becomes natural to include. If you have any questions, feel free to ask in the comments. We’d love to talk to you about Facebook Advertising. Click here, fill out the form, and we’ll get back to you. No strings attached.